Chef Gene Gonzales Partners with Cookworks and Maxim


Last July 27, renowned celebrity chef Gene Gonzales has once again sealed the deal for continued partnership with Cookworks and Maxim through a contract signing held at Café Ysabel in San Juan City.  The event was further highlighted with Chef Gene’s cooking demo using his trusted cookware brands and a festive lunch.


The force behind Café Ysabel and The Center for Asian Culinary Studies (CACS), Chef Gene was in constant search for a perfect cookware that is at par with the one he used during his culinary stint in France and Italy. During the time when Chef Gene together with his junior protégés Chef Gino (Café Ysabel executive chef & CACS head instructor) and Chef Giannina (resident food stylist and CACS school administrator) was mapping out the fate of their new restaurant, Buenisimo, they discovered the two cookware brand which finally met Chef Gene’s standards in terms of reliable cookware.

 

Cookworks’ cookwares are made with high-grade stainless steel with a special aluminum layer and protector plate that provides superior conductivity which distributes heat evenly throughout the bottom.  Its convenience is further steeled by the fact that it is oven safe, refrigerator safe, and dishwasher safe.
 

Maxim Duranium ( Teflon Platinum Non Stick Coating ) on the other hand has a platinum coating that provides superior, non-stick scratch performance. Its aluminum is well designed for even heat distribution while its riveted handles remain securely in place.  The removable silicon rubber holder that comes with it gives the user a comfort grip while placing the entire pan in the oven. Both cookwares can last for years in the context of superior cookery.


Impressed by Cookworks and Maxim’s reliability, Chef Gene connected with its marketing manager, Mr. Hiren Mirchandani, and its president, Mr. Haresh Mirchandani and invited them to be partners with CACS. Thus, the start of a partnership made in culinary heaven.  




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Credit to Eichel Calaguas for photos #2 and #3


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