The Beef, In Reference to The Art of War

Amidst all the hamburger joints in Manila vying to be one of the best by creating crazy and mind blowing burger concoctions, The Beef at Hole In The Wall dived into the battle field armed with one zen-like philosophy that goes against the tide; Unclutter the Hamburger. 

While everyone is stacking up their burgers to outrageous proportion, The Beef has ditched all the notion to become just a mere eye candy with high possibility rate of falling short. Instead, its stratagem focuses on the strength of its core - the beef.

"So in war, the way is to avoid what is strong, and strike at what is weak." - Sun Tzu, The Art of War. 

The Beef could have been just another burger joint, yes. But the thrilling part here is that this one is playing on its opponents' blind spot - and they are so goddamn good at it they are actually winning.

Fire In The Hole at Hole In The Wall in Century City Mall Makati: A Pop-up Spicy Noodle Shop #FireInTheHolePH

Fire In The Hole is a pop-up spicy noodle food stall located at Hole In The Wall in Century City Mall Makati put up by the same minds behind Wrong Ramen. "Pop-up and spicy" being its operative words since it will only run up until the end of this year and everything on the menu is spicy save for the dessert which can be a welcome respite from all the fiery stuff one could muster to devour.

Its limited run spring forth from the desire to just fill the void of the now defunct Kwong's Provision. Next year, Fire In The Hole will cease to exist as it gives way to a new concept expected to sprout at Hole In The Wall.  With that said, I suggest you better visit Fire In The Hole before its too late.

So what exactly can diners expect at Fire In The Hole, you ask. Well, there are only five dishes comprising the menu. But I tell you, it does not make it less desirable because Fire In The Hole is meant to flirt with your senses.