Amidst all the hamburger joints in Manila vying to be one of the best by creating crazy and mind blowing burger concoctions, The Beef at Hole In The Wall dived into the battle field armed with one zen-like philosophy that goes against the tide; Unclutter the Hamburger.
While everyone is stacking up their burgers to outrageous proportion, The Beef has ditched all the notion to become just a mere eye candy with high possibility rate of falling short. Instead, its stratagem focuses on the strength of its core - the beef.
"So in war, the way is to avoid what is strong, and strike at what is weak." - Sun Tzu, The Art of War.
The Beef could have been just another burger joint, yes. But the thrilling part here is that this one is playing on its opponents' blind spot - and they are so goddamn good at it they are actually winning.
